THE PERSON BEHIND THE PIXELS

Curious by nature. Thoughtful by design.

I’m a Product Designer based in Trivandrum, Kerala, with 3 years of professional experience working across SaaS, FinTech, e-learning, B2B, and B2C products.

My work focuses on understanding complex requirements, mapping user journeys, organizing information, and translating ideas into intuitive digital experiences.

At Teknika Solutions, I work on the LetzCommute mobility platform, contributing to web interfaces, mobile experiences, and operational dashboards while collaborating with developers, stakeholders, and junior designers.

Previously, I worked on a range of products and websites at Avaibe, including Minbar LMS, Class Diaries, and FinTech and e-commerce projects.

I’m continuously learning about product strategy, UX research, design systems, and emerging design tools. I also want to share what I learn and help other designers grow.

Affrideen, Product Designer — 3D lettering surrounded by Figma, Framer, Adobe XD, Photoshop, Illustrator, Canva and AI tool icons

A different starting point.

Civil Engineering

Prathyusha Engineering College

BE · 2017 — 2021

UX/UI Design Training

School of Techies, Chennai

What guides my work.

01

Understand before designing

Begin with the problem, business context, and people—not a blank canvas.

Context & research
02

Make complexity feel clear

Map workflows, organize information, and reduce unnecessary friction.

Information architecture
03

Design with people in mind

Keep user needs at the center, from the first flow to the final interaction.

User-centred decisions
04

Build together, refine together

Work closely with stakeholders and developers, then iterate thoughtfully.

Cross-functional delivery
HAVE SOMETHING IN MIND?

Let’s make something
meaningful.

Let’s talk

Good products start with good conversations.